Wednesday, August 20th, 2008
Branding Your Band
Being in a successful band is no different than running your own business. Branding is equally important with your band as it is for a business like Starbucks.
Branding for a band or artist is creating a perception/image that identifies you and separates you from the countless other bands.
Adding Professionalism
Branding will help give you that professionalism that you find with bands on major labels. You want people to think "What label are these guys on?" not "Aren't these guys local."
Your Image
Branding will tie your band's image together with your sound and help target your demographics. If your a pop punk band you don't want to look like a death metal band. If your an alt country band you don't want to look like a hip hop group. Your image should fit your sound, look and demographics
Your Graphics
Branding will further reinforce the idea that your ready for the big time with your art and graphics used. Just like your personal appearance your graphics used should reflect the mood and feel of the band. Use the same graphic designer for all your work. Keep the font & logo the same on all of your band's marketing materials (website, flyers, buttons etc)
Here is a good example of branding in music
hellogoodbye
Website www.hellogoodbye.net
Myspace www.myspace.com/hellogoodbye
The band does the whole emo pop punk music. Their demographics are definitely tweens and teens who have had a few runs on TRL. They have a Napoleon Dynamite feel to their image. Short shorts, shirts you might find at a thrift store or a summer camp etc.
Promo shots (theme is young, goofing off, highschool)
The band uses the same logo and color scheme for both their myspace and website.
Logo is even used on some of their merch
Video for their song "Here In Your Arms" ties everything together
The video has a Napoleon Dynamite theme
Summer Camp
Teens
Again targeting their demographics and overall image.
Your band might not be pop punk, might have an entirely different demographics but branding will still be important. So make sure you identify your demographics, tighten your image and pull everything into one cohesive brand.
Any questions on branding or marketing can be emailed to alex@isound.com
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Posted By xxseattlerockxx @ 3:02 PM
Author's site: /peter_risman
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