Monday, June 23rd, 2008
New Technology Makes the World an Oyster for Independent Artists
New computer technology allows unknown entertainers to tell the world who they are and what they do. It's mind boggling... and we can't possibly keep up with the changes much less learn everything we would like to know about these incredible tools. However, if we are to succeed in today's show business environment, we must learn to embrace at least a few of these computer necessities. The word processor, database, e-mail and internet - web site components are an absolute must. And, it wouldn't hurt to get reasonably familiar with one of the basic graphics or page maker programs as well. If you are completely illiterate when it comes to computers, you'll have to rely on a friend, or establish somewhat of a relationship with your local business center for many of your office requirements. But, even if you can't turn on a computer, there are available tools (auto-response services) that will deliver your video... bio... reviews... sheet music... contract and/or contract rider instantly and inexpensively through a simple email auto-request from your client. This article will focus on the most important item in any performer's promotional package... your video demo and the various delivery options.
Every professional performer has (or should have) a good video sample of their on-stage performance. This should be one of the first priorities of any performer's promotion package. And, for a tribute artist, it is quite simply the most important priority period... after all, it is crucial that potential clients be convinced that you look, sound and act like the superstar you emulate. They need to know that you can really deliver a believable performance. A good video sample will establish that you can... and can also show them some of your other strong qualities as well. How to make an effective video without spending a fortune will be discussed another time. For the moment, suffice it to say that today's digital camcorders and simple video editing programs make it possible for anyone to produce an acceptable video with very little experience or expense.
Most of us will routinely send out our video samples in various forms such as VHS... VCD or DVD formats – possibly duplicating and labeling these items with our own home office equipment which will save on expensive duplication fees. If you are doing your own duplications, always take the time to make sure your packaging and mailing labels look professional. This is your first opportunity to indicate to a potential client that you are a pro that cares about how you present yourself. Sloppy, unattractive packages and zerox promo kits will harm your chances for maximum success. The quality of the video itself doesn't have to match a TV network special. But, it does represent you and what you do – make sure all participants are always well groomed and the content accurately represents your live performance. Quality is always a subjective matter... a video meant to secure a gig at an Eagles Club doesn't have to be as elaborate as one you would send to the entertainment director at a major casino showroom.
Recent advances in streaming video technology together with expanded web hosting services have virtually revolutionized the video distribution process. You can now deliver your full length, quality video through a video hosting service for only pennies per play. Unlike the slow web video process requiring a time-consuming download, the visitor receives instant, high resolution streaming video through a simple hyperlink on your web site or e-mail message. There are no memory or traffic problems... new expanded band widths and compression technology allows the host server to dispatch your video to virtually hundreds of visitors at the same time. And, most industry experts suggest that the current half screen high resolution transfer capability will extend to full screen high resolution capabilities by the end of the year.
It won't be long before your web browser will become just one more component you can access directly through your home TV theatre system. These technical advances will open the door to all kinds of exciting new opportunities. Anyone will be able to simulcast their concert or variety show to a world-wide audience "live" just like ABC or NBC. Not only that, your program can be accessed for free or for a fee (as you choose) and remain assessable on your host server to be viewed by anyone, anywhere at anytime. After payment or password approval, the viewer can access programming immediately similar to hotel pay per view movie schedules.
The time is certainly now for performers with exceptional creative skills and concepts to show the world what they can do. It won't be long before the web TV industry will be screaming for suitable programming - everything with entertainment value will be saleable material. So, don't delay... start working on entertaining video concepts today!
If you have any difficulty acquiring a video host server, (many web designers and servers are unfamiliar with streaming video advancements) please contact me and I'll be happy to provide you with a few recommendations.
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Posted By Les Vogt @ 12:00 AM
Author's site: http://www.members.shaw.ca/lesvogt
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