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What happens on the Internet, stays on the Internet. Forever.
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New Technology Makes the World an Oyster for Independent Artists
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Bar Video Monitors
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Installment 2 – Your Core Beliefs
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The Long Tail to Sales
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The Artist Press Kit
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Four Online Promotional Steps Every Band Needs To Implement
20 Steps to Creating a Successful Blog for Your Band (Part 2 of 2)
20 Steps to Creating a Successful Blog for Your Band
Eleven Ways Bands Can Utilize their Website to Promote their Music
Tips On Getting More Fair Dates and Corporate Gigs
Recording & Producing Music at Home, Part 2: Fighting Even More Noise
Recording & Producing Music at Home, Part 1: Fighting the Noise
WHy playing live is so important
What is 'Podsafe' Music?
THE ARTIST BIOGRAPHY
Building An Effective E-Mail List and Delivering the Right Message
People Skills plus Networking Lead to Great Relationships
AUDITION AND INTERVIEW COMPLETE BUT NO REPLY... WHAT DO I DO NOW?
are house concerts for you?
How To Get Your Music Going Without Major Label Support
Preparing A Professional Promotional Package... Part 3
Rub a dub dub three men in a pub
Preparing A Professional Promotional Package... Part 2
Get Better Results With A Distinctive Promo Package
Getting Better is All About Promotion! Promotion! Promotion!
Music Pre-Production Values
A NEW YEAR IS THE BEST TIME TO MAKE POSITIVE CAREER CHANGES
Cool Gizmo Alert: Seymour Duncan SFX-01 Pickup Booster
Entrepreneurship Is The Key To New Artist Success Today
'Tis The Season To Turn On Promotional Efforts
SELF PROMOTION VS REPRESENTATION: WHEN SHOULD AN ARTIST SEEK HELP?
Things You Can Do That'll Boost Your Career
The Most Successful Performer Is Always "Takin' Care of Business"
PREPARING A PROFESSIONAL ENGAGEMENT CONTRACT...
IT'S TIME FOR YOUR ANNUAL NEW YEARS REALITY CHECK
Make A Fresh Start... Dream Big and Do Your Homework!
A Good Attitude is the Key to Successful Conflict-Management
Image: It Still Matters More Than The Music
ALWAYS BE THE BEST THAT YOU CAN BE!
How Performers Can Flub The Interview... But Don't Laugh
Review: Genz-Benz G-Flex 2x12 (guitar cabinet)
Lou's 'Fat Tracks' Recording Tip
Cool Gizmo Alert: Koch Loadbox II
Some suggestions for chord playing
I Am a Good Entertainer How Can I Get Better Gigs?
Agent Friendly Websites Not Too Friendly For Agents
An Introspective Look At the Exclusive Agent Question
Promotion and Marketing Tips For Professional Performers
Exploring the Career Direction in a Changing Music Industry
Negotiation... The Discussion Before the Contract Stage
Image is Everything
Create Local Buzz For Your Band
Communicating with your Fan Base
interview with sherwood
Taking Back Sunday Interview
The importance of blogging and keeping your content fresh
Friday, March 9th, 2007
Rub a dub dub three men in a pub
by Phil Planet

Rub a dub dub, four men in a pub

It is my opinion that the days when playing local venues in the hope of finding fame and fortune are long gone, It was never really that good even in the seventies when I used to play "The Pub Circuit", about the only thing that has not changed over the years is that everyone still gets ripped off as regards to money, I have spoken to a few young bands out on this circuit and to my utter astonishment found that the "gig" money has hardly gone up in 25 years!.

The people who run these so called venues mostly dont care as long as they sell a few extra pints, on this basis new bands should avoid at all costs agreeing to accept "door money", unless they are already known at the place, otherwise you are giving the proprietor a "get out of jail free card", these "door" gigs are normaly only offered on crap nights like Wednesday when there is nobody in, in fact on most occasions the publican / proprietor will make money out of the actual band and there friends!.

In a nutshell, if you feel that you just want to promote your band, it may be better to do it via the Internet, consider this:

When you do a gig at a local boozer, count up the hours you spend:

1. Stripping all your gear down and loading the van,(usually cellar steps involved).
2. Driving to the gig unloading and then settting it up again,
3. Playing the actual gig and hanging around in between shows.
4. Stripping the gear down again loading the van, then driving back home.
5. Humping everything back down the cellar at 1.30 am.(set it up tomorrow!)

Add the total hours spent and the multiply by the number of people in the band including roadies, when you have a total (you will more than likely to have spent lets say 50 hours or more, the result: you have played to an audience of say 50 / 100 people, who by the next day have forgot all about you, and whats more by the time you deduct everyones expenses and money spent over the bar, you'll be lucky if your not out of pocket, depressing huh!, no consider this:

If all the band personnel spend the same amount of time (ie.50 hours) promoting the band on the Internet, all the effort is still there the next day, and the day after.

I am not trying to tell people how to suck eggs here, (come to think of it I dont know how to suck eggs anyway!), I am sure that you are IT literate or you would not be reading this article, but the fact is that most bands seem to bang up an off the shelf site on lets say, isound, and then say well that's that done, what I am saying is spend as much time as you can re-inventing your site and making it more interesting, upload new tunes, and make sure you got a gig list up there for them door money days!

Break a Leg, Ya'all. Phil Planet. www.magicwardrobe.co.uk


Posted By magicwardrobe @ 12:58 PM
Author's site: http://www.jahkope.co.uk
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