I was approached by this guy the other day. He hollered at me from across the street. It happened at night, so I couldn’t really make out his face, but I could see that he had on a backwards baseball cap, baggy jeans and a CD in his hand.
He said, “Yo man, can I talk to you real quick?…” I thought to myself, “Oh shit. Not another numnuts trying to sell me a CD out of his car trunk.”
By the way, if you approach your customers by saying, “Yo man…” I suggest you stop it. Like, now. It’s kind of rude if you get my drift.
So anyway, this guy asked me if I wanted to buy his album. I said “No” and went home.
I’ve got to say though, I felt kind of sorry for him because he was trying hard. I’ve got a soft spot for people who do their own thing and who hustle. And I hate rejecting people.
But this guy’s problem was that he broke one of the major rules of marketing anything. It’s thi...
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