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| Carp Diem Music Group compose of 3 producers in 1 Person. Steve Chubbs, Duo Maxwell and I. Rockwell helms from the streets of the 614 (C.L.B). The producer grew up in a place where the survival/sucess rate is too low to even caluclate. Blessed with both parents, Steve Chubbs |
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Carp Diem Music Group compose of 3 producers in 1 Person. Steve Chubbs, Duo Maxwell and I. Rockwell helms from the streets of the 614 (C.L.B). The producer grew up in a place where the survival/sucess rate is too low to even caluclate. Blessed with both parents, Steve Chubbs, had the support at home that most kids growing up wished they had. The music career started when he was eight years old as a bass player in the local school. The goals were sat high as this aspiring M.D. He cruised through school with good grades and a honorable reputation in school and the streets. As time went on, the growth for music began to show. While playing for the a jazz band, as well as orchestra, marching band and choirs (school and church), he went to different studios to learn the trade.
He went on to Denison University on a full-scholarship on the Pre-Med track. While in college, he met fellow partner Asaf Fulks from Los Angeles that also did music. As they made music, the seriousness became reality when they made the official production group, hence Star City Productions. Now in 2007, Chubbs has become a force to be noticed in a super-saturated market called Hip-Hop. A combined of soulful live music with crazy drums, groove samples, a master music theory mind and enhanced-pictures lyrics of the good and bad trial and tribulations of the real streets make Carpe Diem Music Group a real commodity in the industry.
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| Saturday, February 17th, 2007
Future of Music
Good Read About The Future of Music
Category: Music
The Winter Sun
My Dinner With Grubiss
2007 Predictions
1. CD sales will continue to tank
Sometime in the next twelve to eighteen months CD sales are going to decline
so precipitously as to cause the major labels to rethink their digital
strategy. With the iTunes Store no replacement for discs, theyıll be forced
to authorize a new method of distribution, just to maintain their bottom
lines.
Youıve seen this movie. With film. For fifteen years seers predicted
digital would eclipse the old format. This finally happened a year ago,
when Konica Minolta exited the camera business and Nikon essentially stopped
making film cameras. Same thing is going to happen in the music business,
with CDs, itıs just a matter of when. The most interesting point is how the
usage of music will change. People shoot MANY MORE digital photos than they
ever did film ones. People will own MUCH more music than they did in the
physical era. This is good.
2. Rhapsody will still have no traction
When people tell you subscription is the future, theyıre right. But itıs
not rental. Not for a long long time. Yes, eventually people will have no
need to own the product, but thatıs closer to ten years out than five, and
Iıd say more like fifteen. Call it human nature, people want to OWN things,
call them their own, have them forever.
Rhapsody IS an excellent service, itıs just that Real doesnıt have enough
cash to market it properly. Most people have no idea how it works. If they
did, it would make inroads. As for Napstergive me a break. Maybe they can
sell the name to the new legalized P2P service!
3. Snocap/MySpace
Irrelevant. Most people donıt want to pay for this crap, and those that do
donıt want to pay this MUCH!
4. EMI
Heading for disaster. Either this fiscal year, or next, the financials are
going to tank, and then so will the stock.
Gross mismanagement by those in power. Anybody with private equity money
and a brain would snatch this company up in a minute. Because in the
future, the catalog alone will be worth MANY billions. Because believe me,
people will pay for music in the future, weıre in a temporary lull, where
those in the know donıt know how to leverage their assets.
5. Apple
Any other CEO would be fired. But canning Steve Jobs would be like firing
Tiger Woods from his enterprise. Steve Jobs IS Apple Computer.
Apple will introduce sliver-like notebooks that youıll be dying to own.
Theyıll probably introduce a phone in the next ninety days. Theyıll
continue to have a stranglehold on per track downloads and hand-held music
players. BUY STOCK!
6. Rob Stringer
Will not have long enough before the business implodes to save Sony. Looks
like BMG is gonna rule this empire in the future.
7. Bono
Will continue to wear those phony sunglasses and try to save the world,
sliding into irrelevance all the while. This is a band that needs
experimental music released sequentially to regain its cred. But theyıre
too busy satiating their fortysomething audience, giving them exactly what
they want, to matter. It would be like the Beatles releasing "Beatles For
Sale" over and over and over again. How about another "Achtung Baby",
babies?
8. Live Nation
Donıt focus on the acts, the ticket counts, the grosses, this is a WALL
STREET PLAY! Michael Rapino has convinced the money men that he has a way
of maximizing revenue. We donıt believe it, we donıt see superstar acts in
the pipeline. Then again, if he knocks down TicketMaster fees, and
continues to tape and broadcast shows, and sells chazerai to ticket buyers,
just maybe he can make the numbers work.
9. XM and Sirius
A merger would be terrible. For youıve got two completely different
cultures and Mel Karmazin would be in control when the deal was done, and
all Mel knows is advertising, and thatıs the one ace in the hole satellite
has, its LACK of advertising.
XM was caught with its pants down by Scott Greenstein and Melıs star
strategy. Actually, the worst mistake the Washington, D.C. company ever
made was NOT doing a deal with Howard Stern, that would have killed Sirius
once and for all and XM would have emerged triumphant. Instead, XM has now
overspent trying to compete with Sirius and its financials suck and there is
PRESSURE to merge with Sirius.
Sirius has got the image and the mo.
XM has the better service, both musically and technologically.
The way this fucked up world works expect the two companies to get together
and for the resulting company to be like Sirius. And, to paraphrase John
Lennon, then the dream would be over.
Two different cultures. Two different incompatible technologies. Does this
sound like fertile ground for getting together? But donıt ever forget, Wall
Street is in control here, and what the Street wants will happen. And just
like with Live Nation, the Street is ignorant.
XM should stay the course. Improve its image. Play the underdog, even
though it still leads in subs. I believe it can emerge triumphant. As for
Sirius I donıt know one person who doesnıt complain of dropouts, no matter
WHAT theyıre airing.
10. Zune
Already dead.
Play by the rules, and youıre history.
Squirt a track to another, if you can FIND another person with a Zune, and
it expires in three days, to satiate the RIAA. What if youıre squirting a
college lecture? What if youıre squirting the track of an unsigned band?
REMEMBER, if you play by the RIAA rules, youıre DOOMED to failure.
Zune will limp along. Then again, Dell killed its DJ.
11. Dell
Will never recover from its bad press.
If your customer service sucks, if your PRODUCT sucks, itıs only a matter of
time before someone will establish a Website revealing this fact and your
image will be trashed, probably PERMANENTLY! The old paradigm of selling
crap via marketing is DEAD!
As for Dell, it is being killed by the commoditization of the PC business.
People would rather just go down to Staples and buy an HP off the shelf,
having it IMMEDIATELY! Dell will continue to own the corporate sphere, but
the company has hit a wall. DONıT BUY THIS STOCK!
12. "American Idol"
Will continue to have solid ratings, which will decline a bit with every
season, just like "Survivor". Fox will make a fortune. But the records of
these actswill not rule the sales chart in the future.
13. What WILL sell
Itıs 1967. Just before underground FM radio started to gain traction. By
1970 nobody hip was listening to AM. And by 73, AOR ruled.
In other words, that SoundScan chart with the albums of acts with hits on
the Top Forty??? Itıs gonna look completely different in the future. That
paradigm wonıt die, but it will diminish in domination. It will be about
the outside, the cult, the LESS THAN HYPED! Invest in your future by
finding an act that can write and play, and then develop it SLOWLY! Say no
more than yes. Itıll help your cred. And if you donıt think itıs about
cred, you probably havenıt seen the photos of Britney Spearsı pudenda.
14. Soundtrack albums
Dead.
Oh, now and again one will sell a million. But if youıre a label, offer
almost NOTHING as an advance. The movies suck, why should someone want a
shitty souvenir? Movies ruled in the nineties and the early part of this
century, now theyıre a joke. If youıre building a soundtrack with a music
supervisor looking to have the new "Footloose", Iım laughing.
15. MTV
Will be less and less about music. The old days are NEVER coming back. And
Fuse doesnıt matter. Videoıs on the Web now baby.
16. YouTube
What Napster was, before you had a high speed connection and knew the JOYS
of excavating rare tracks by your favorite bands.
If YouTube can be legalized, then so can music P2P.
17. "Billboard"
Will get thinner and thinner. Everything in the magazine worth knowing can
be distributed on the Web, thereıs no reason for this magazine to exist.
Expect more conferences as they try to keep the company afloat. Eventually
it will just be a Website, but not soon ENOUGH!
18. Managers
More important than theyıve been in fifteen years.
Yes, for the last decade and a half the LABEL was oftentimes the manager.
DICTATING the selling of the act. But now almost nobodyıs WORKING at the
label. The superstar managers are not interested in developing acts,
thereıs almost no MONEY in it. Theyıd rather service the superstars and
cherry-pick those newbies that break through. The landscape is ripe for a
young un to develop new acts and own them. Yes, a new Irving Azoff is in
the offing.
19. David Geffen
Done.
20. Dr. Dre
Just as powerful as ever.
But hip-hop is not.
Hip-hop will never go away, but it has peaked.
21. Pitchforkmedia.com
Wonıt become any more powerful, but some company doing a similar thing, much
more trustworthy because of a more singular/policed voice, will emerge and
be the bible. Itıs all about filters. Theyıre coming. Maybe not this
year, but soon.
22. Rolling Stone
Irrelevant.
23. Celebrity news
If your act is a celebrity, youıre fucked. Because celebrities are to be
made fun of, theyıre entertaining for BEING celebrities, not for anything
theyıve done. Just check out perezhilton.com or egotastic.com if you doubt
me. You donıt see Jim James or Sufjan Stevens on either of those sites, and
thatıs just the point.
24. Social networking sites
Just the latest manifestation of the AOL chatting phenomenon of ten years
ago.
People are isolated, and lonely. They want to connect. The Net is a tool
for this. But itıs only a tool. Most of the connecting is done amongst
those you already know. Therefore, itıs important to be a member of a
group. To get e-mailed tracks, forwarded news, to be kept in the loop. If
your group is made up of people youıve never met who you talk to online,
youıre a loser.
25. SXSW
Will continue to be the preeminent circle jerk, promoted by established
players and the mainstream media as important even though those truly in
touch know that by time it reaches Austin all those with a clue ALREADY
KNOW!
26. English music
Still wonıt break through, even though much of it is better than American
pap.
Itıs a cultural thing. In the U.K. there are numerous outlets, and people
follow the acts like sports teams. Here thereıs just Top Forty, and we
donıt want any fops. In other words, thereıs no ROOM for English acts on
todayıs mainstream radio formats, and therefore they can gain no traction.
Will someone with dedication try to break great English acts from the ground
up, via hard work? I donıt know, but thatıs the only way to do it.
27. The blues
Blues rock is coming back. Maybe not this year, but within three. After
all, all those kids listening to Zeppelin, they want something NEW to hang
their knit caps on. And those acts you hate, Nickelback and Hinder, theyıre
closer to whatıs coming than Justin Timberlake.
28. The Grammys
Will continue to mean less and less.
29. Jimmy Iovine
The days of record execs as stars peaked with Christopher Moltisanti
noticing Tommy Mottola outside a New York club in "The Sopranos". Even if
he was hot, nobody would care about Jimmy Iovine anymore.
Once again, all the recognition you can get as an exec is from your peers.
30. Coachella and Bonnaroo
Scenes, not the mainstream.
If you think either of these clusterfucks is the future, youıre sadly
mistaken.
Weıre not in the age of Aquarius, but cacophony. There WILL be a new
mainstream, we just donıt know what it is right now. AND, it will not be as
dominant as the OLD mainstream. And astride the mainstream will be a bunch
of narrowcasted worlds. Where Coachella and Bonnaroo reside.
But no one will tell you the foregoing, because those PROMOTING Coachella
and Bonnaroo need to be big swinging dicks, need to be dominant. This
constant braggadocio will be undercut by the weıre all in it together ethic
of the younger generation. Youıll know progress has been made when the
youth squeeze out the old farts at the top, holding back the future, not
only in the recorded music sphere, but the live music arena as well. The
old rules donıt fit the new world. A kid has an MP3 player, and WANTS MP3s,
not copy protected tracks, which he gets from his buddies. This same kid
doesnıt understand the TicketMaster fee and the facility fee and all the
other bullshit of the live experience, and until ALL of these are gone, we
can make no progress.
31. Respect
The key to the future.
And we havenıt had that spirit since 1969.
Itıs a more close-knit society. Everybodyıs equal on the Web. If youıre
not concerned with the experience of your customers, youıre doomed to death.
Give people something that touches their souls for a fair price and theyıll
give you ALL their money. Rip them off with shit and theyıll tell everybody
they know and decimate your enterprise.
| | Posted By Carpe Diem Music Group @ 12:27 PM |
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