As the Latin Rap / Hip Hop Latino genre continues to evolve and expand most artists in the industry tend to sound alike and lack originality and innovation. Cero brings the game a whole new raw grimey, revolutionary Spanglish flow. His music can deliver a positive message to empower people and at the same time reflect on the negativity from his environment. His musical influences come from just about every Hip Hop heavy weight and salsa groups like Joe Arroyo, Hector Lavoe, Grupo Niche, and others.
He recently released his 1st solo debut album “Sacrificio” and has been performing in venues all around the East Coast and appearing in mixtapes, compilations, amongst other projects. His album is Hip Hop Latino in its purest form with creative controversial Spanglish lyrics that take you on a ride from the 1st track to the last. The album includes production from Crooks Brothers, Tony Vinyl, Golden Chyld, Stretch and guest spots from artists like Calle Cardona, 4Esquinas, Camilo100Fuegos, Dshon, IVO and SOI. The albums subliminal message translates through a collection of party songs, battle lyrics, street anthems, and story tales. The first single “Ponete Pilas” was promoted through medias such as radio (97.5FM WCPR), stickers and shirts that would sell out at shows. The album continues to move units in DC, MD, VA, NY, Boston, Miami, and Chicago and has even reached fans from Colombia all the way to Mexico City, Europe and Japan.
Cero a Washington DC native of South American Descent is no rookie to this movement. His grind started in Cali, Colombia just like a coffee bean waiting to get exported for the US. Influenced by Mobb Deep, Wu Tang Clan, Cypress Hill, Outkast, and numerous others he developed a butchered like Spanglish flow giving him the name "Carni-007." In 1997 He smuggled his raw style back to the states where he connected with Tragiko, a Colombian MC from Chicago and began the group "Trafikantez”. They successfully released an independent album “De Calidad Por Cantidad”, video and tour not to mention an extensive network that even the Colombian Cartels would be proud of. The group later disbanded due to creative differences. Fast-forward to 2005, Carnicero dropped the beef from his name and decided to start from scratch under the name Parcero or "Cero" for short. He resided in the PG County side of Washington DC where he cooked his ideas the same way crack was made in the late 80's. His versatility and innovative lyrics have been featured in numerous mix tapes and compilations.
After attending the Art Institute of Washington for Multimedia and Graphic design, and the Omega School of recording for Music Business, he established his company Cero Mundo LLC in 2006 that specializes in graphic design, promotion, music publishing, and marketing. Cero has also performed and recorded with just about every Latin artist in the DC area and has been showcased in the 1st & 2nd DC LATIN RAP FESTIVAL.
Cero is currently promoting his two new singles “Hard Work (Esto Ta Pesado)” and “Trap-iando” produced by Virginia’s hottest upcoming producer Max Methods. “Hard Work” so far as a hot buzz in the streets appearing on numerous mixtapes. Cero has also begun video production for future projects as well. With his continued entrepreneurship and constant hustle it will only take zero seconds for Cero to become a household name.
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