When ex Factory Records ( New Order, Joy Division) stalwart Mike Simii heard the lyrics of Marc Ash he immediatly felt compelled to work with her and the result is the album ME ME ME.
The McKinney ideology is simple: a lust for power. The pain of a woman in torment. The rapid pulse of exultation, the knife edge of tragedy. The lyricism of British pop crushed beneath an American steamroller of pulsating rock. What is McKinney front girl Marc Ash running from? What drives her on? Why does she have such a strange name? Why do so many of the songs mix that relentless, primal beat with lyrics of self-lacerating pain.
The floodgates open with ‘Mess It Up’, followed by a swirling, stargazing pop-rock gem in the form of ‘Everyday’. Meanwhile in ‘Surreal’ the band have a bona-fide rock-anthem in waiting, full of screeching BRMC-esque guitars, pounding drums and seductive vocals. As Rick Martin of NME put it: “ No-one will matter more”.
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