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Plays: 31453
Views: 8244 |
Formed: 1998
Official Site: www.myspace.com/poeticthreat
iSound Site: www.isound.com/reign_supreme
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Ozzie L. Pendleton, also known as REIGN SUPREME was born November 12th in the year of 1977 in Los Angeles California. At the age of thirteen he began writing songs, and with over a decade of practice he is now one of the most versatile and innovative members of Funk Lab |
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Tuesday, September 4th, 2007
Hip-Hop
Lately you hear a lot of talk about hip hop is dead. Nothing could be further from the truth. Real hip hop isn't dead. It's merely hiding. It's safely tucked away from the prying eyes of the mainstream. The problem is that most people look to the radio and music videos for what's next in hip hop. Reality check. Hip Hop is not on your radio. It's not on your Power 106, Hot 97 or even Rap City. Rap resides at those addresses. For those of you that are unaware, there is indeed a vast difference between the two.
Hip Hop is a culture. It is the embodiment of emceeing, djing, breaking and grafitti art. It is a love and appreciation for urban art in all of its forms. The people that live hip hop do so because they love this shit. It's not done for financial gain. They are passionate about their art no matter what form of expression they use. At the end of the day all they want is recognition and respect for their bodies of work. They consider the hard work to master their crafts a labor of love. The music that comes out of this culture is pure and untainted by corporate America. Rap, on the other hand, is merely a genre of music. It is what happens when corporate America decides to stick its hand in the hip hop cookie jar. Rap has no heart or soul. It's generic by nature. It's only goal is to make money. It is what you end up with when the guys in suits with no ties to urban culture decide what is and is not marketable/profitable.
Commercial radio thrives on rap music. There is no room for originality or creativity here. It's all about what's considered the hot trend or newest face in hip hop. More than anything else, it's all about who puts up the most money for radio promotions, contests, and etc. This explains why in a span of two hours you will hear the same five songs by the same producers distributed by the same label. They paid good money to get their shit played. They say that payola no longer exists, but we all know that that is bullshit. As long as the stations play these five songs they will get money for their ads and promos. Meanwhile, real emcees with some actual lyrical content will never get regular play on these stations. Why? Because major labels do not know what to do real talent. All they know is money. If they see Rapper X is making tons of loot selling a song that sounds like emcee Such and Such, then they wanna go out and find their own version of both generic ass rappers. They never want to take the chance on the dope emcee. There is too much risk involved. They don't think anyone will get it. They are so wrong.
It is next to impossible for an underground hip hop to last on commercial radio. It's even more difficult for these underground emcees to get spins during regular rotation. Ironically, these same stations will have these dope emcees do drops for their wack ass shows (Chino XL/Power 106) without ever putting any of their singles into their regular rotation. It's safe to say that unless these emcees are willing to make a song that degrades women or glorifies pimping and drug dealing, they will get no spins. Unless the emcee is willing sacrifice art for money, he/she will not get any play on commercial radio. If you ask me, I think that radio and the music industry itself thinks that we are idiots. They keep pumping us and our kids with this microwave rap. Just add water and you have the next so and so. They assume that we are not progressive enough to wanna hear something that encourages us to think or feel. Rock is constantly evolving, so why isn't rap?
It's heartbreaking when I hear someone say that they don't listen to hip hop anymore because of the direction it's gone in. Commercial radio has bastardized and exploited it almost to the point of extinction. However, good hip hop can be found anywhere but where most people look for it. It's on independent labels, in showcases, unsigned, in ciphers (what happened to the battle emcee???), and even on MySpace Music. Look for it. Stop depending on the radio for your hip hop fix. Hip Hop is alive and well. It just isn't on your radio.
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Ozzie L. Pendleton, also known as REIGN SUPREME was born November 12th in the year of 1977 in Los Angeles California. At the age of thirteen he began writing songs, and with over a decade of practice he is now one of the most versatile and innovative members of Funk Lab Entertainment Inc. With the ability to adapt to any style of music he knows no boundaries of creativity.
In the year of 1995 he was the subject of a Fox 11 documentary titled Hip-Hop Nation featuring former Death Row Records multi platinum artists Snoop Doggy Dogg, and the Dog Pound, DJ Pooh, THREAT, and the Wu Tang Clans Grave Diggaz. Three years later he signed a one-year contract with an independent label by the name of Unique Records. He completed an album called The Genesis consisting of sixteen songs, but as a result of poor management, the LP was never released.
REIGNs clear-cut and fervent voice demands to be heard. No matter who is featured on a song with him or what type of beat he raps over, his aggressive delivery clearly dominates. His style places him in a class of its own and cannot be compared to anyone in the industry today. Inspired by the many facets of life including death, REIGNs unique style of music can best be described as Reality Rap because anyone that listens to it can relate.
Every artist in one way or another has a unique story to tell. REIGN SUPREME is a genuine product of the streets. Hes seen and been threw it all from gang violence to drug dealing and manifests life as he knows it through song. Armed with sarcasm and shrewd remarks, His controversial lyrics clearly indicate he has never been afraid to tell the truth. REIGN SUPREME is a firm believer of self-expression who can care less about whom he offends but at the same time intends to motivate the world with his unique sound.
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| Tuesday, September 4th, 2007
Hip-Hop
Lately you hear a lot of talk about hip hop is dead. Nothing could be further from the truth. Real hip hop isn't dead. It's merely hiding. It's safely tucked away from the prying eyes of the mainstream. The problem is that most people look to the radio and music videos for what's next in hip hop. Reality check. Hip Hop is not on your radio. It's not on your Power 106, Hot 97 or even Rap City. Rap resides at those addresses. For those of you that are unaware, there is indeed a vast difference between the two.
Hip Hop is a culture. It is the embodiment of emceeing, djing, breaking and grafitti art. It is a love and appreciation for urban art in all of its forms. The people that live hip hop do so because they love this shit. It's not done for financial gain. They are passionate about their art no matter what form of expression they use. At the end of the day all they want is recognition and respect for their bodies of work. They consider the hard work to master their crafts a labor of love. The music that comes out of this culture is pure and untainted by corporate America. Rap, on the other hand, is merely a genre of music. It is what happens when corporate America decides to stick its hand in the hip hop cookie jar. Rap has no heart or soul. It's generic by nature. It's only goal is to make money. It is what you end up with when the guys in suits with no ties to urban culture decide what is and is not marketable/profitable.
Commercial radio thrives on rap music. There is no room for originality or creativity here. It's all about what's considered the hot trend or newest face in hip hop. More than anything else, it's all about who puts up the most money for radio promotions, contests, and etc. This explains why in a span of two hours you will hear the same five songs by the same producers distributed by the same label. They paid good money to get their shit played. They say that payola no longer exists, but we all know that that is bullshit. As long as the stations play these five songs they will get money for their ads and promos. Meanwhile, real emcees with some actual lyrical content will never get regular play on these stations. Why? Because major labels do not know what to do real talent. All they know is money. If they see Rapper X is making tons of loot selling a song that sounds like emcee Such and Such, then they wanna go out and find their own version of both generic ass rappers. They never want to take the chance on the dope emcee. There is too much risk involved. They don't think anyone will get it. They are so wrong.
It is next to impossible for an underground hip hop to last on commercial radio. It's even more difficult for these underground emcees to get spins during regular rotation. Ironically, these same stations will have these dope emcees do drops for their wack ass shows (Chino XL/Power 106) without ever putting any of their singles into their regular rotation. It's safe to say that unless these emcees are willing to make a song that degrades women or glorifies pimping and drug dealing, they will get no spins. Unless the emcee is willing sacrifice art for money, he/she will not get any play on commercial radio. If you ask me, I think that radio and the music industry itself thinks that we are idiots. They keep pumping us and our kids with this microwave rap. Just add water and you have the next so and so. They assume that we are not progressive enough to wanna hear something that encourages us to think or feel. Rock is constantly evolving, so why isn't rap?
It's heartbreaking when I hear someone say that they don't listen to hip hop anymore because of the direction it's gone in. Commercial radio has bastardized and exploited it almost to the point of extinction. However, good hip hop can be found anywhere but where most people look for it. It's on independent labels, in showcases, unsigned, in ciphers (what happened to the battle emcee???), and even on MySpace Music. Look for it. Stop depending on the radio for your hip hop fix. Hip Hop is alive and well. It just isn't on your radio.
Posted By Reign Supreme @ 8:21 PM |
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