After his release, Serius became relentless in his approach to breaking into the music industry. Setting out to develop the dimension of his unique sound, he has been collaborating with platinum producer Needlz (Ludacris, 50 Cent, Game, Young Buck, Cassidy), Buckwild (Jay-Z, Notorious B.I.G, etc…) and many others. “Serius is an amazing artist to work with,” Needlz beams. “He is a funny, charismatic, approachable guy that is always coming up with new ideas and concepts that the average person would never think of. It’s rare to work with someone that has a personality so transparent through their music.”
He was officially signed to Disturbing Tha Peace/ Def Jam Recordings in January 2007 with a multi-million dollar contract and continued building his vision day by day, as his fan-base expands within the “Life Is Serius” movement. Serius has since recorded over 100 songs for his debut release “Life Is Serius,” an epic journey through his vigorous life. Grammy Award winning recording artist and founder of DTP, Ludacris along with executives Chaka Zulu and Jeff Dixon were unable to catapult the dynamic talent of the young emcee. "I feel that Serius is capable of changing the game as we know it," said Chaka. "He is battle-proven, but not limited to being a battle rapper. His approach to Hip Hop is refreshing and challenging, and it's no holds barred. '07 is gonna be serious for Hip Hop... pun intended." With the completion of King Me: The Official Street Album, and battle stripes under his moniker, “Mister Uptop” was ready to bring his music to the national front. When DTP severed ties with its long partnered label DefJam along with other complications Serius' national release was delayed. Determined to share his story with the world, Serius wrote and directed his own epic "Motion Picture" depicting the rise of the young rapstar from a gifted child, recorded a sountrack and also is releasing his own independent project Serius Bizness.. According to Serius "Overcoming obstacles and winning regardless of the greatest challenges life throws at you is what makes a real champion." Chuuch! Stay in tune with the movement! |
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