October 10, 2003 (Vancouver, BC) - Swollen Members have captured the imagination of the global hip-hop underground. With Heavy, their highly anticipated fourth full-length release, Swollen Members are fully prepped to launch into untold commercial success.
For the last five years, Swollen Members have played an important role in the evolving face of Canadian music - from their raw beginnings of their 1999 debut Balance, to the critically acclaimed Bad Dreams and the polished sound of 2002’s Monsters In the Closet. Along with scoring a Juno Award for each of these groundbreaking albums and scooping up six MuchMusic Video Awards, Swollen Members have sold hundreds of thousands of albums while blazing new trails with their rare and rugged brand of hip hop.
Their latest effort, Heavy, weighs in as their most sonically evolved to date. Featuring 14 powerhouse tracks - including the smash single “Watch This” which is already heating up the Canadian airwaves – Heavy concocts an intoxicating blend of concise rhymes and bass-heavy beats. Complete with eye-catching cover art designed by Todd McFarlane (creator of the renown comic book Spawn), Heavy also includes a bonus DVD featuring six music videos – including the award-winning video “Breath” featuring Nelly Furtado and directed by Todd McFarlane – exclusive interviews and backstage footage.
“We put a lot of time into this record,” explains Mad Child. “We just kept recording and recording. There were songs that didn’t cut it so we just kept at it until it felt right. We knew exactly where we wanted it to go.”
Crafted with their signature wicked-funk beats and powerful lyrical style, Heavy is the bridge between their underground beginnings and their future stardom. This is not only an important time for the group but for their potential impact of rap music as a whole.
“It feels like this is the album where everything’s been put on the table,” says Prevail. “For the last year, when we weren’t on the road, we were locked up in the studio to do nothing but concentrate on bringing out the best in our music. Heavy stands for the amount of heart and soul that has gone into this album.”
Steadfast and determined in their mission to get their music out to fans, Swollen Members have shared the stage with some of today’s biggest acts – from hip hop to rock – and have captivated crowds around the globe with their energetic live shows.
So, whether you’re already a fan or new to the crew, Heavy is the prelude to the storm, and will stand as a testament of why Swollen Members are about to be a household name. Heavy drops October 21st. |
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